From Left: General Manager of Sales and Commerce Ripple, Elaine Lee, Head of Plantation Downstream FGV, Hasni Ahmad, COO of Logistics & Support Businesses Sector FGV, Azman Ahmad and CEO Delima Oil Products Sdn Bhd, Shammim Azad Kamruzaman.
New Product To Diversify DOP’s Portfolio and Reach New Consumers
For delicious and aromatic deep-frying and stir-fry cooking, consumers can now opt for ADELA Gold, a blended cooking oil, produced by Malaysia’s leading cooking oil company, Delima Oil Products Sdn. Bhd. (DOP).
DOP’s ADELA Gold is a unique blend of premium palm oil, peanut oil, and sesame oil, typically preferred for aromatic Asian style cooking. ADELA Gold is also naturally rich in Vitamin E, Cholesterol Free and has Zero Trans Fat.
This new ‘gold standard’ cooking oil is now available in retailers such as Tesco, Giant, Aeon Big, Mydin, TF Value Mart, Aeon Co., Econsave and The Store, across Malaysia in 1kg, 2kg and 5kg bottles. It has been market tested for the past five months and has received a positive response from consumers.
DOP’s Chief Executive Officer, Shammim Azad Kamruzaman said the new product is part of FGV’s strategic direction to expand the Group’s downstream business further by entering new markets and reaching new consumers. It is also part of the Group’s continuous Research and Development (R&D) efforts to produce superior products based on increasingly sophisticated consumer demands.
“The mass blended cooking oil category is the second largest or 20% of Malaysia’s cooking oil market. With ADELA Gold, DOP will be well positioned to penetrate this market segment too,” Shammim said.
The best-selling cooking oil category is refined palm at 70%, of which DOP’s award-winning SAJI Cooking Oil is one of the most preferred brands with 28% market share. Under the ADELA brand, DOP also carries soft oils such as ADELA Canola Oil, ADELA Sunflower Oil, ADELA Blended Sunflower and Canola Oil, ADELA Margarine and ADELA Vanaspati.
DOP, a subsidiary of FGV Holdings Bhd (FGV) produces market leading and award-winning brands in the FMCG sector such as SAJI, SERI PELANGI, and ADELA. DOP is also involved in palm oil refining, manufacturing of downstream palm oil products and the distribution of industrial and consumer products in Malaysia as well as in key markets like ASEAN, Middle East, West Asia, Europe, and West Africa.
ADELA GOLD – MINYAK MASAK SEBATIAN BAHARU UNTUK MALAYSIA
Produk baharu untuk mempelbagaikan portfolio DOP serta sasar pengguna baharu
Untuk masakan gorengan dan tumisan yang lebih lazat dan beraroma, pengguna kini boleh memilih ADELA Gold, minyak masak sebatian, keluaran syarikat minyak masak terkemuka Malaysia, Delima Oil Products Sdn. Bhd. (DOP).
ADELA Gold adalah gabungan unik minyak kelapa sawit, minyak kacang tanah, dan minyak bijan, yang sememangnya disukai untuk masakan beraroma gaya Asia. ADELA Gold juga kaya dengan Vitamin E, Bebas Kolesterol dan tanpa Lemak Trans.
Minyak masak sebatian baharu ‘gold standard’ ini kini boleh didapati di Tesco, Giant, Aeon Big, Mydin, TF Value Mart, Aeon Co., Econsave, dan The Store di seluruh Malaysia dalam botol 1kg, 2kg dan 5kg. Ia telah diuji dalam pasaran selama lima bulan yang lalu dan telah mendapat sambutan positif daripada pengguna.
Ketua Pegawai Eksekutif DOP, Shammim Azad Kamruzaman berkata produk baharu itu merupakan sebahagian daripada hala tuju FGV untuk memperluaskan lagi perniagaan hiliran Kumpulan dengan memasuki pasaran baharu dan mencapai pengguna baharu. Ia juga merupakan sebahagian daripada usaha Penyelidikan dan Pembangunan (R&D) berterusan Kumpulan untuk menghasilkan produk unggul berdasarkan permintaan pengguna.
“Kategori minyak masak sebatian merupakan pasaran kedua terbesar atau 20 peratus daripada pasaran minyak masak Malaysia. Dengan ADELA Gold, DOP akan berada di kedudukan yang baik untuk menembusi pasaran ini juga,” kata Shammim.
Kategori minyak masak paling laris adalah 70 peratus minyak sawit bertapis, di mana minyak masak SAJI adalah salah satu jenama yang paling disukai dengan penguasaan pasaran sebanyak 28 peratus. Di bawah jenama ADELA, DOP juga menghasilkan produk seperti ADELA Canola Oil, ADELA Sunflower Oil, ADELA Campuran Sunflower dan Minyak Canola, ADELA Margarine dan ADELA Vanaspati.
DOP, anak syarikat FGV Holdings Bhd (FGV) menghasilkan jenama terkemuka dan memenangi anugerah dalam sektor FMCG seperti SAJI, SERI PELANGI, dan ADELA. DOP juga terlibat dalam penapisan minyak sawit, pengilangan produk minyak sawit hiliran dan pengedaran produk perindustrian dan pengguna di Malaysia serta di pasaran utama seperti ASEAN, Timur Tengah, Asia Barat, Eropah, dan Afrika Barat.
